A Warm Welcome to Fireplaces & Heating Direct

Heating Luton, Bedfordshire and the Three Counties

Fireplaces and Heating Direct was established in 1980. We supply and fit fires, stoves and boilers in Luton and across Bedfordshire and the three counties area. As well as being your local Valor Centre we are also stockist for Dimplex, Gazco, Stovax, Dru, Celsi, Flavel, Verine and Kinder.

As well as a large range of gas and electric fires, we also have a show room dedicated to wood-burning stoves and multifuel stoves, including a range of DEFRA approved for use in Luton's Smoke Controlled Zone. Stove brands on display include Dean, Dru, Stovax, Broseley, Parkray, Cleanburn, Dovre, Worcester, Portway, Arada, Varde, Nordpeis and Mendip.

With free parking in the centre of Leagrave, our premier showroom, open 7 days a week, is easy to get to and our knowledgeable staff will help you with all your heating needs, providing honest advice and help, so that you can decide on the most suitable products for a particular room, or your entire home. Click here to read more about us.

Our Brands


As a family business we understand the importance of delivering excellent service to all our customers. That's why we aim to provide a range of fires and stoves to suit every budget. All enquiries are welcome and our highly experienced staff aim to help as much as possible. You can contact us directly by telephone on 01582 599 200 or by visiting our contact us page.

Sales & Aftercare

We are a family run business and believe customer satisfaction is the most important thing. We get so much business because of excellent service and our commitment to safety. Once you have chosen a new fireplace, our in house engineers can install everything safely and properly and ensure any warranties or guarantees are honoured to the highest standard.


HETAS and Gas-Safe Registered we pride ourselves on taking a personal interest in all the installations. Providing advice on the best fire for each room and as most of the work is generated by personal recommendations, customer satisfaction is of major importance.

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